THE OBJECTIVE
Our“HOW MUCH DO YOU KNOW?” initiative is an awareness initiative campaign for all sexually active persons informing them of the true facts and myths about the disease by providing them with quality condoms and information and showing them that Corporate South Africa does care!
WHY YOUR COMPANY? AND WHAT IS IN IT FOR YOU
AIDS and sexually transmitted diseases (STD's) are a worldwide phenomenon that does not discriminate and affects the economy directly and indirectly. By participating, you would be sharing in Corporate Social Responsibility by showing your employees and clients (existing and potential) that you care. In addition you are providing quality condoms and information at a fraction of the price that are available commercially and at the same time getting your company branding, in print, out there for all to see.
WHO ARE WE AND WHY ARE WE DOING THIS?
We are CSI SOLUTIONS incorporated with Balloons For Africa, Corporate Graffitti, Events Extraordinaire, who have been actively involved with the corporate market for more than twenty-five years. Our business is one of brand identification and our customers include the “who's who” of Corporate South Africa and outside the borders. Our aim with this campaign is to start a charitable foundation part of the proceeds will support the Grass Roots Youth Empowerment Project. The project aims in assisting households of victims of circumstance due to AIDS deaths of loved ones. Identification will mean help in the form of food, clothing, accommodation and education. We are creating awareness through corporate branding and quality condom giveaways a win-win situation for all involved.
WHAT ABOUT MARKETING/AWARENESS?
The entire campaign is designed for all year round campaign.We intend to maintain our focus on education of the subject on an ongoing basis.
The exposure for associated companies and their branding is obvious and in addition all participants will distribute and hand out via their branches, ensuring coverage nationally. Remembering that our “HOW MUCH DO YOU KNOW?” campaign will be launched at least 2 (two) months ahead of distribution as a “teaser”.
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